Activia's science, research and innovation

Activia isn’t just any yogurt, it is one of the few yogurts sold in the UK which is backed by product specific science, with 19 key research publications evaluating its exclusive mix of 5 live culture strains. From studies demonstrating survival through the gut of our hero live culture, Bifidobacterium animalis subsp. lactis CNCM I-2494, to randomised controlled trials and meta-analysis exploring efficacy of Activia in improving digestive discomfort. Here is an ‘at-a-glance' summary of the body of evidence supporting Activia and the key findings to give you a deeper understanding of the science behind the brand.