The Activia Gut Health Challenge

Buy any Activia product, scan the QR code, and start your 2-week gut health journey. Get expert gut health tips to improve your gut health, and enter for a chance to win amazing feel good prizes!

What is the Activia Gut Health Challenge?

Activia is here to help you feel your best from the inside out. Our 2-week Gut Health Challenge gives you instant chances to win thousands of feel good prizes and recieve a series of practical tips to support your gut health. When you buy any Activia product and scan the QR code on pack, you’ll unlock:

  • Instant entry for the chance to win up to £5000 of Secret Escapes vouchers, Virgin Experience Days, Blue Book vouchers alongside free Activia products
  • Gut health tips delivered straight to your inbox
  • Expert advice on improving your gut health

There are thousands of feel good prizes up for grabs

3 Simple steps to start the challenge

  1. Buy any Activia product in the UK or Ireland.
  2. Scan the QR code on the pack.
  3. Register and start your challenge – you’ll get instant chances to win!

Gut Health Challenge FAQs

The Activia Gut Health Challenge is a 2-week program designed to help you support your gut health. When you buy any Activia product and scan the QR code on pack, you’ll unlock the challenge and receive tips and guidance via email. Plus, you’ll get the chance to win amazing prizes instantly!

Learn about gut health and why it is important here. 

It’s simple:

  1. Buy any Activia product in the UK or Ireland.
  2. Scan the QR code on the pack.
  3. Follow the steps to register and start your 2-week gut health challenge. Once registered, you’ll be entered for a chance to win instant prizes.

We’re giving away incredible prizes throughout the year, including:

  • Luxury escapes with Secret Escapes and Spa Breaks vouchers.
  • Experience days with Virgin Experience Days.
  • Blue Book vouchers for unforgettable stays in Ireland.
  • Activia coupons for money off your next purchase.

Theres a bonus prize too! If you complete the 2-week challenge and let us know how you found the challenge in our feedback survey - you'll be entered into the chance to win a £100/€100 Activia voucher too!

No! Any Activia product qualifies for the challenge. Just make sure the pack has a QR code so you can scan and enter.

Explore our range of products here, and some great ways to enjoy Activia with our recipes here. 

Yes! The Activia Gut Health Challenge is open to residents of the UK and Ireland. Prizes will be awarded in local currency (GBP or EUR).

Once you register, you’ll start to receive regular emails packed with gut health advice, tips, and motivation to help you complete the 2-week challenge.

Activia's Gut Health Challenge will be available throughout the whole of 2026. You'll be ready to start the challenge as soon as you scan our pack!

You’ll be notified instantly on-screen after scanning and registering if you’ve won an instant prize. Monthly winners will be contacted via email.

You can enter once per day with a valid QR code. Each entry gives you another chance to win!

Calcium contributes to the normal function of digestive enzymes.

Live cultures in yoghurt improve lactose digestion of the product in individuals who have difficulty digesting lactose. 

Enjoy as part of a healthy balanced diet & lifestyle. 

Prizes to be won, 18+, T&Cs apply.